A Day in the Life of Marketing and Public Relations
The marketing and public relations world is full of variety at Frank Miller Lumber. No two days are the same. A wide range of activities are tackled to ensure our brand stays at the forefront of the industry and community.
Content creation is critical, whether writing blog posts or creating marketing literature for customers, architects, and designers. Our goal is to produce content that educates others while also working on advertising efforts, including designing ads.
Developing marketing campaigns involves coordinating with various departments. Most recently sample kits were assembled of red and white oak to educate users on how comparable the species are when stained. Complementary literature was included in these efforts. This campaign resulted in inquiries and red oak sales.
Another important responsibility is overseeing the creation of social media content. Social media is a powerful tool for connecting with our audience and showcasing our brand, company culture, the hardwood we produce, and its end destinations.
The website is a critical touchpoint for customers keeping it updated with the latest stock list is essential. Regular updates ensure customers can access the most current information about our products.
The marketing and public relations world is ever-changing, from rebranding efforts to community o9utreach. For the latest news and updates, follow us on social media and subscribe to our newsletter.