America’s hardwood forests are abundant, renewable, sustainable, and preferred as a building material throughout the world. However, in many people’s minds, the disastrous impact of deforestation on the rain forests for commercial and agricultural purposes has been extended to all logging and wood products operations. Public assumptions and misconceptions have become hardened to reality. But the facts are stubbornly true and overwhelmingly positive in support of the American hardwoods industry as a sustainable and renewable enterprise.