UNION CITY, Ind., April 20, 2016 – Frank Miller Lumber, the premier provider of quartersawn red oak, white oak and other hardwood lumber, announces the launch of its new website, www.frankmiller.com, which introduces the company’s new logo and corporate branding. The new website and brand presence is the latest expansion effort for the fourth-generation, family-owned lumber company, one of the largest quartersawn sawmills in the United States.
The website highlights Frank Miller Lumber’s state-of-the-art proprietary quartersawing process, available lumber species and specifications, a showroom of various hardwood applications, and the company’s dedication to sustainable forestry. A new feature on the site allows users to tour the century-old history of the Indiana company with a timeline and vintage gallery. The website also features industry and educational resources, including case studies, news, and a blog written by Criswell Davis, the company’s architectural marketing manager and an expert resource regarding American hardwoods in sustainable design.
The new Frank Miller Lumber logo emphasizes the company’s heritage and specialized quartersawing capabilities. The website and logo were designed by ruef, a design company in Dayton, Ohio. The logo was finalized after much deliberation on how best the company’s vision can be showcased with the right message to the intended target market. The process of sending out a customer-focused questionnaire to gain more information and better analyze the logo’s impact along with our new branding strategies was considered as well.
“We’re excited to give our customers a new, more accurate look at our company,” said Steve James, president and CEO of Frank Miller Lumber. “We believe the new website better reflects our position as not just a premier lumber company and sawmill, but one of the world’s largest producers of quartersawn hardwoods, while also highlighting our growth into a global enterprise.”
About Frank Miller Lumber (www.frankmiller.com)
Frank Miller Lumber is a wholesale lumber supplier specializing in the manufacture of quartersawn hardwood lumber with the bulk of our production in white and red oak. Other quartersawn hardwood species include cherry, hickory, hard maple, and walnut. Frank Miller Lumber assists architects and designers realize the elegance and durability of quartersawn hardwoods in the most distinctive architectural endeavors. Established in 1903 and located in Union City, Indiana, Frank Miller Lumber produces exceptionally fine quartersawn and plainsawn hardwoods for manufacturers of fine furniture, cabinets, architectural millwork and flooring. Frank Miller Lumber’s quartersawn products are used in high-end commercial and residential construction around the globe.